PM Society: Digital Media Awards

Project: PM Society: Digital Media Awards
Client: PM Society

The PM Society's long-established annual Advertising Awards are a premier event on the pharmaceutical industry's calendar, and when their brand new Digital Media Awards were launch in Spring 2009 I was called upon to provide design, branding and promotional materials for the event.

The resulting artwork and materials play on the branding of the Society and traditional Advertaising Awards, but employ a cleaner, more modern edge representing the flow of digital bits, bytes and pixels.

To promote the event, I also designed promotional HTML emails and PDF/printed sponsorship materials and liased with the external agency responsible for creating the entry submission system. The design will be used throughout the event and on all related items.